.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment familiarized to running into billions in equity capital yearly, have brought up virtually $360 thousand until now this year, putting it on track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That stagnation results from market concentration, improved governing tensions, and also economical uncertainties.ADWEEK spoke to 5 VCs who continue to purchase adtech firms, even with these obstacles, concerning what they are actually looking for as well as what they stay away from. Possibly unsurprisingly, these clients are targeting chances in privacy-focused technologies as well as industry-specific places like connected TV.